Guild Capital Portal

Brand

· →

Connected data sources

Per-source connection status for this brand

Shopify

—

Meta Ads

—

TikTok Ads

—

TikTok Shop

—

Amazon

—

Google Ads

—

Platforms (Walmart/Target/Faire)

CSV upload

Wholesale (CSV)

CSV upload

Survicate (NPS)

—

Live Shopify catalog

Retrieved from your Shopify store

—products imported

—product variants

—units in inventory

Coastal Crumb — Week ending 19 Apr 2026

Net rev run-rate $27.7K · Blended CAC $129.60 · CM 38.4%

Executive summary tables

Cross-metric snapshot · week ending 19 Apr 2026 · toggle columns & export

Top KPI summary

Week + YoY + YTD + annual

Metric	Week ending 19 Apr 26	YoY 20 Apr 25	Δ YoY	Week ending 12 Apr 26	YoY 13 Apr 25	YTD 2026	YTD 2025	2025	2024
Net revenue	$551.6K	$438.2K	+25.9%	$541.2K	$426.8K	$7.41M	$5.90M	$22.84M	$18.15M
Net revenue run-rate ($K)	$27.7K	$22.1K	+25.3%	$27.1K	$21.5K	—	—	—	—
Contribution margin (%)	38.4%	37.0%	+1.4 pp	38.1%	36.8%	37.6%	36.2%	36.4%	35.1%
Contribution margin ($)	$211.8K	$162.1K	+30.7%	$206.2K	$157.1K	$2.79M	$2.13M	$8.31M	$6.37M
Media spend ($)	$180.2K	$132.4K	+36.1%	$169.7K	$127.2K	$2.41M	$1.78M	$7.12M	$5.36M
Total CM $ / Marketing spend $	1.18x	1.22x	-0.04	1.21x	1.23x	1.16x	1.20x	1.17x	1.19x
Contribution margin less media ($)	$31.6K	$29.7K	+6.4%	$36.5K	$29.9K	$380.4K	$350.2K	$1.19M	$1.01M
Blended net AOV after discounts ($)	$145.90	$143.20	+1.9%	$145.80	$142.10	$136.90	$137.80	$138.40	$134.60
1st order contribution margin ($)	$24.40	$21.80	+11.9%	$23.90	$21.50	$22.10	$20.40	$20.80	$19.10
Blended CAC (Website + TikTok Shop)	$129.60	$135.20	-4.1%	$128.40	$134.10	$132.80	$138.90	$137.20	$141.80
Blended CAC (Website only)	$131.40	$137.80	-4.6%	$130.10	$136.40	$134.60	$141.20	$139.80	$144.30
Ratings (x / 5)	4.6	4.5	+0.1	4.6	4.5	4.6	4.5	4.5	4.4
Ratings respondents	98	82	+19.5%	104	78	1,604	1,310	4,820	3,940
NPS	45	42	+3	45	41	44	40	41	39
# of respondents (NPS)	22	18	+22.2%	24	17	356	298	1,080	892

P&L metrics

Source: Shopify

Metric	YTD 2026	2025	Last 5 wks	19-Apr	12-Apr	5-Apr	29-Mar	22-Mar	15-Mar	8-Mar	1-Mar
Gross revenue – Total ($)	$8.44M	$22.84M	$2.96M	$626.1K	$612.4K	$598.2K	$571.9K	$554.3K	$548.2K	$541.1K	$534.6K
Gross revenue run-rate ($K)	$32.6K	—	$29.6K	$32.6K	$31.8K	$31.1K	$29.7K	$28.8K	$28.5K	$28.1K	$27.8K
Website discounts – % of gross revenue	7.0%	6.8%	7.0%	7.1%	6.9%	7.2%	6.8%	7.0%	6.9%	7.0%	7.1%
Website refund rate – % of gross revenue	2.9%	3.0%	3.1%	8.0%	2.7%	3.1%	2.9%	2.8%	2.9%	3.0%	2.8%
Net revenue – Total ($)	$7.41M	$20.04M	$2.61M	$551.6K	$541.2K	$520.7K	$506.4K	$489.2K	$485.3K	$478.1K	$469.2K
Net run-rate (less discounts & returns) ($K)	$27.7K	—	$26.1K	$27.7K	$27.1K	$26.0K	$25.3K	$24.5K	$24.3K	$23.9K	$23.5K
Orders – Total	54,112	146,820	17,590	3,643	3,712	3,491	3,402	3,340	3,302	3,275	3,240
Items Ordered – Total	61,308	165,910	19,878	4,130	4,201	3,955	3,812	3,780	3,740	3,710	3,670
Average items per order	1.13	1.13	1.13	1.13	1.13	1.13	1.12	1.13	1.13	1.13	1.13
Net AOV – Blended	$136.90	$136.50	$148.40	$145.90	$145.80	$149.20	$148.90	$146.50	$147.00	$146.00	$144.80

Amazon metrics

Source: Amazon Seller Central

Metric	YTD 2026	2025	Last 5 wks	19-Apr	12-Apr	5-Apr	29-Mar
Amazon Revenue	$1.42M	$3.92M	$508.6K	$195.2K	$104.8K	$102.4K	$103.2K
Amazon Revenue run-rate ($K)	$10.1K	—	$10.2K	$10.0K	$10.5K	$10.2K	$10.3K
Media Spend – Amazon ($)	$520.1K	$1.42M	$191.4K	$55.0K	$54.1K	$53.2K	$52.1K
Cost per order ($)	$33.40	$34.10	$33.60	$33.60	$33.40	$33.80	$33.20

Social · Instagram

Source: Instagram followers

Metric	19-Apr	12-Apr	5-Apr	29-Mar	22-Mar	15-Mar	8-Mar	1-Mar
Instagram followers	12,834	11,974	11,301	10,882	10,316	9,604	9,217	8,806
Week-over-week Δ	+860	+673	+419	+566	+712	+387	+411	—

Customers

Source: Shopify

Metric	YTD 2026	2025	Last 5 wks	19-Apr	12-Apr	5-Apr	29-Mar	22-Mar	15-Mar	8-Mar	1-Mar
Customers acquired (Website)
New	22,410	56,820	6,812	1,391	1,451	1,386	1,298	1,286	1,244	1,210	1,196
Returning	28,904	73,210	10,664	2,213	2,207	2,093	2,082	2,069	2,048	2,026	2,013
Total customers	51,314	130,030	17,476	3,604	3,658	3,479	3,380	3,355	3,292	3,236	3,209
Subscribers acquired (Website)
New	8,128	20,310	2,472	506	528	503	471	464	452	439	434
% of new customers	36.3%	35.7%	36.3%	36.4%	36.4%	36.3%	36.3%	36.1%	36.3%	36.3%	36.3%
Avg. orders per customer	1.05	1.08	1.01	1.01	1.01	1.00	1.01	1.00	1.00	1.01	1.01
% Existing customers	56.3%	56.3%	61.0%	61.4%	60.3%	60.2%	61.6%	61.7%	62.2%	62.6%	62.7%

Marketing

Source: Google · Meta · Amazon · TikTok

Metric	YTD 2026	2025	Last 5 wks	19-Apr	12-Apr	5-Apr	29-Mar	22-Mar
Total marketing spend (incl. Amazon)	$2.41M	$7.12M	$842.6K	$180.2K	$169.7K	$164.4K	$163.9K	$164.4K
New customers acquired	22,410	56,820	6,812	1,391	1,451	1,386	1,298	1,286
Website CAC ($) – new customers (excl. Amazon)	$129.60	$135.20	$131.40	$129.60	$127.80	$131.20	$134.60	$134.10

Net Promoter Score

Source: Survicate

Metric	YTD 2026	2025	Last 5 wks	19-Apr	12-Apr	5-Apr	29-Mar	22-Mar	15-Mar	8-Mar	1-Mar
Overall NPS
NPS rating	44	41	44	45	45	44	43	44	42	44	43
# of respondents	356	1,080	104	22	24	20	19	19	21	18	20
Simple Scoop
NPS rating	81	78	84	86	85	83	82	85	81	83	80
# of respondents	112	348	32	7	8	6	5	6	5	7	6
Spa Protector
NPS rating	29	24	27	27	28	28	26	27	25	26	24
# of respondents	244	732	72	15	16	14	14	13	16	11	14

18.3%

Net revenue (week)

$551.6K

vs $466.1K WoW · $27.7K run-rate

6.2%

Marketing spend

$180.2K

Meta $68K · Google $41K · TikTok $14K · Amazon $55K

4.1%

Blended CAC

$129.60

Website + TikTok Shop

26.1%

New customers

1,391

2,213 returning · 38.6% new mix

3.2%

Net AOV

$145.90

3,645 orders · 4,130 items

— 0 pts

NPS (30d rolling)

22 respondents · blended

Revenue (LHS) + Blended CAC (RHS)

Net revenue run-rate (weekly)

2026 2025

Revenue by channel

Marketing spend by channel (weekly)

Stacked · Meta · Google · TikTok · Amazon

Blended CAC (weekly)

Website + TikTok Shop · YoY overlay

New vs returning customers

Stacked, $ and # toggle

AOV distribution

Order value histogram · last 5 weeks

Contribution margin by SKU group

CM% weighted by SKU group mix · input via Admin → CM estimates

NPS — rolling 7d & 30d

Source: Survicate · all products

Weekly P&L summary

Source: Shopify

Metric	YTD 2026	YTD 2025	Δ YoY	19 Apr	12 Apr	5 Apr	29 Mar	22 Mar
Gross revenue	$8.44M	$6.71M	+25.8%	$626.1K	$612.4K	$598.2K	$571.9K	$554.3K
Website discounts (% gross)	7.0%	6.4%	+0.6 pp	7.1%	6.9%	7.2%	6.8%	7.0%
Website refunds (% gross)	2.9%	3.1%	-0.2 pp	8.0%	2.7%	3.1%	2.9%	2.8%
Net revenue	$7.41M	$5.90M	+25.6%	$551.6K	$541.2K	$520.7K	$506.4K	$489.2K
Orders	54,112	42,803	+26.4%	3,645	3,712	3,491	3,402	3,340
Items ordered	61,308	48,250	+27.1%	4,130	4,201	3,955	3,812	3,780
Avg items / order	1.13	1.13	—	1.13	1.13	1.13	1.12	1.13
Net AOV (blended)	$136.90	$137.80	-0.7%	$145.90	$145.80	$149.20	$148.90	$146.50

Portfolio view

· →

Portfolio overlay · 4 companies

Overlay KPIs across selected brands · toggle companies on/off

Portfolio snapshot · week ending 19 Apr 2026

Toggle columns · export as CSV

Company	Net rev	Δ YoY	Orders	New cust	AOV	CAC	Ad spend	CM $	CM %	Subs %	NPS
Coastal Crumb	$551.6K	+25.6%	3,645	1,391	$145.90	$129.60	$180.2K	$211.8K	38.4%	22.1%	45
Velvet Grove	$312.4K	+12.8%	1,872	693	$166.80	$84.20	$58.3K	$162.8K	52.1%	28.4%	62
Ridgeback Pet	$723.8K	+34.2%	5,902	2,116	$122.60	$48.70	$103.1K	$301.8K	41.7%	54.9%	71
Northlight Home	$189.2K	-2.1%	1,144	412	$165.40	$156.10	$64.3K	$64.1K	33.9%	4.1%	38
Portfolio total	$1.78M	+21.4%	12,563	4,612	$141.60	$87.30	$405.9K	$740.5K	41.6%	33.4%	58

Net revenue run-rate (weekly)

Line overlay · 12 weeks

Marketing spend

Contribution margin %

Net Promoter Score

Rolling 30d · all companies

Net revenue vs Media spend

One bubble per company-week · last 12 weeks

Blended CAC vs Revenue growth

Y = CAC · X = rolling 12-wk revenue growth %

Customer & acquisition deep-dive

Coastal Crumb · YTD 2026 · blended unless noted

CAC by channel

Ad spend mix

CPC by channel

Website traffic sources

Sessions, last 5 weeks

AOV by channel

Net AOV, blended

Subscribers (cumulative)

Total active subs · first-time subs as % of new customers overlay

Subs as % of sales

Dollar and order-count share

NPS — rolling 7d & 30d

Survicate responses · all products

Contribution margin by channel

CM $ after media · by channel of acquisition

Channel performance · last 5 weeks

Channel	Rev (wk)	Orders	New cust	Ad spend	CPC	CAC	AOV	CM %
Shopify (Website)	$361.4K	2,489	912	$119.8K	$1.42	$131.40	$145.20	40.1%
Amazon	$105.3K	691	—	$55.0K	—	$33.60	$152.40	28.9%
Meta Ads (traffic)	$68.1K	—	—	$41.2K	$0.88	$114.80	—	—
TikTok Shop	$42.8K	312	198	$14.2K	$0.56	$71.70	$137.20	35.2%
Platforms (Walmart/Target/Faire)	$28.9K	84	64	—	—	—	$344.00	22.7%
Wholesale (B2B)	$13.2K	9	2	—	—	—	$1,466.70	44.6%

Retention & Cohort

Coastal Crumb · Subscription and OTP repeat purchase rates by monthly cohort

4.4 pp

Sub 1-mo retention (latest cohort)

58.3%

Oct 2025 cohort · +4.4pp vs Sep

3.4 pp

OTP 1-mo retention (latest cohort)

13.5%

Oct 2025 cohort · +3.4pp vs Sep

12.8%

Subscriber 12-mo LTV

$428

$335 gross margin · avg 3.8 orders

5.1%

One-time 12-mo LTV

$186

$68 gross margin · avg 1.4 orders

1.8 pp

90-day repeat purchase rate

27.4%

blended · subs + OTP

0.8 pp

Subscription churn (rolling 30d)

8.2%

monthly · excludes pauses

Cohort retention heatmap

% of cohort with ≥ 1 purchase in month N

All customers (blended)

Cohort	1m	2m	3m	4m	5m	6m	7m

Cohort retention curve

Latest 4 cohorts · monthly rate · same audience selector as heatmap

30 / 60 / 90-day repeat purchase rate

Trailing by month · all buyers

Cumulative LTV by cohort

$ per customer · latest 4 months

Sourcing prospects

· →

Sourcing Overview

Prospects evaluated for portfolio addition · same KPIs as Portfolio Overlay, scoped to sourcing-tagged brands

Sourcing prospect snapshot · week ending 19 Apr 2026

Latest available metrics from prospect data · candidates for portfolio addition

Prospect	Net rev (wk)	Δ YoY	Orders	New cust	AOV	CAC	Ad spend	CM %	NPS	Status
Meadowbrook Beverage	$284.7K	+18.2%	2,140	812	$133.10	$92.40	$74.8K	44.2%	58	Reviewing
Driftwood Supply	$418.5K	+22.6%	3,210	1,184	$130.40	$76.80	$90.9K	39.8%	64	Diligence
Foxglove Beauty	$152.3K	+9.4%	912	368	$166.90	$118.20	$43.5K	48.1%	52	Initial review
Sourcing total	$855.5K	+18.4%	6,262	2,364	$136.60	$89.50	$209.2K	42.3%	59	—

Meadowbrook Beverage Sparkling drinks

Net rev (wk)

$284.7K

+18.2% WoW

CAC

$92.40

-3.1%

CM %

44.2%

+0.8 pp

NPS

31 resp

Driftwood Supply Outdoor goods

Net rev (wk)

$418.5K

+22.6% WoW

CAC

$76.80

-6.4%

CM %

39.8%

-1.2 pp

NPS

52 resp

Foxglove Beauty Indie skincare

Net rev (wk)

$152.3K

+9.4% WoW

CAC

$118.20

+4.2%

CM %

48.1%

+1.6 pp

NPS

19 resp

Net revenue run-rate (weekly)

Line overlay across prospects

CAC comparison

Clustered by prospect · channel breakdown

Net revenue vs Media spend

One bubble per prospect-week · last 12 weeks

Blended CAC vs Revenue growth

Y = CAC · X = rolling 12-wk revenue growth %

Tag a brand as "Sourcing prospect" or "Guild Portfolio" via Admin → Connections to control whether it appears here or in Portfolio Overlay.

Admin

Configuration is scoped to the selected company · Permissions span the portfolio

Managing Portfolio 9 brands · 6 portfolio · 3 sourcing

Last sync 04:12 AM CT

Classify brand as

Determines whether the brand appears in Portfolio Overlay or Sourcing Overview.

API credentials & connections · Coastal Crumb

One tile per source · encrypted at rest · rotate quarterly

Shopify Not connected

One-click install via Shopify Partner app

Store URL

Setup guide

Meta Ads Connected

Last sync 04:10 AM CT · 12 active campaigns

Ad account ID

Setup guide

Google Ads Connected

Last sync 04:10 AM CT · MCC + 1 CID

MCC / Customer ID

Setup guide

TikTok Ads Not connected

Authorize TikTok advertising account access

Connection method

Setup guide

TikTok Shop Not connected

Authorize TikTok Shop seller data access

Connection method

Setup guide

Amazon Seller Central Authorization needed

Use the Seller Central Authorized Partner invitation

Connection method

Setup guide

Amazon Ads Finishing setup

Amazon is enabling Guild Capital’s advertising API access

Connection method

Setup guide

Survicate (NPS) Connected

Last sync 04:12 AM CT · 2,118 responses YTD

Workspace

Setup guide

Walmart / Target / Faire Manual CSV · 6d

No public API · upload CSV in Data uploads

CSV format

Wholesale (B2B) CSV loaded

Last upload 03:45 AM CT · 9 orders

CSV format

SKU groups · Coastal Crumb

Upload a CSV to bulk-define SKU groups · 4 groups · 27 of 30 SKUs grouped · 3 ungrouped · 1 conflict

CSV template

Drop SKU groups CSV here

sku_id, sku_name, group_name, cm_pct_override

Browse files

coastal-crumb-sku-groups_2026-04-15.csv · 30 rows

Group summary

Group	SKUs	Rev share	CM %
Core Cookies	14	42%	42.0%
Snack Packs	8	28%	36.5%
Seasonal	5	18%	28.0%
Gift Sets	3	12%	44.0%
Promo Bundles	0	0%	—
Ungrouped	3	~2%	—

SKUs assigned to multiple groups

Each SKU should belong to exactly one group · resolve before reports

SKU ID	SKU name	Groups assigned	Last 30d rev	Action
CC-S-CHCH-01	Choc Chunk · Single (5oz)	Core Cookies Snack Packs	$8.4K

When a SKU appears in multiple groups, revenue is double-counted in group rev-share. Pick one canonical group per SKU.

Per-SKU rev share & CM %

Drill into each group · share is % of group revenue (last 30d)

SKU ID	SKU name	Units (30d)	Rev (30d)	Group rev share	CM %

Manual data uploads · Coastal Crumb

For sources without an API · upload CSV to back-fill or supplement

Platforms (Walmart / Target / Faire / QVC)

Drop platform sales CSV

date, platform, order_id, sku, qty, gross_revenue, net_revenue

Browse files

walmart_2026-04-13.csv · 84 orders · 6 days old

Re-upload

walmart_2026-04-06.csv · 71 orders · 13 days old

Archived

Wholesale / B2B orders

Drop wholesale CSV

date, customer, po_number, sku, qty, unit_price, net_amount

Browse files

wholesale_2026-04-19.csv · 9 orders · today

Current

wholesale_2026-04-12.csv · 14 orders · 7 days old

Archived

NPS (Survicate export)

Drop Survicate export

response_date, product, score, comment

Browse files

Historical backfill · any source

Drop backfill CSV

source, date, metric, value · prior to API connection date

Browse files

Contribution margin estimates · Coastal Crumb

Upload a CSV to bulk-set CM % estimates per SKU group. Portfolio weighted CM auto-computed from last 30d sales mix.

Drop CM% estimates CSV here

sku_group, cm_pct, blended_override (optional)

Browse files

coastal-crumb-cm-estimates_2026-04-15.csv · 4 groups

Download CSV template

Current CM estimates

Group	Rev share (30d)	CM %
Core Cookies	42%	42.0%
Snack Packs	28%	36.5%
Seasonal	18%	28.0%
Gift sets	12%	44.0%
Blended (auto)	100%	38.4%

Weighted portfolio CM: 38.4% (auto, last 30d SKU mix)

Daily email summary

Sends after overnight sync completes

Recipients (per company; overlay portfolio role)

Send time (portfolio tz)

Include dashboards

Portfolio snapshot table Weekly P&L per company Net rev run-rate chart Marketing spend by channel Blended CAC trend NPS trailing 30d Retention cohort heatmap

Additional cadences

Weekly digest (Monday)

Week-over-week summary + WoW deltas

Monthly board deck (1st of month)

Full portfolio overview PDF

Alerts (threshold breach)

Triggered when CAC jumps > 25% WoW or sync fails

Authentication & multi-factor

Sign-in method · MFA factors · per-user enrollment status

Continue with Google Primary

Users sign in with their Google account, protected by Google's own two-factor. Access is gated by the account allowlist below, so only approved domains and addresses get in.

Email + password Fallback

For anyone not on a Google account. Argon2id-hashed passwords, minimum 12 characters, checked against known breach lists.

Two-factor (TOTP) Optional

Authenticator-app codes with one-time recovery codes. Currently optional on the email path; can be enforced by policy.

Sign-in method

Google sign-in, with email + password fallback

Google verifies identity for most users; the account allowlist decides who is permitted. Email accounts use Argon2id-hashed passwords (12+ chars, breach-checked) with optional authenticator-app two-factor.

Session

10-minute access tokens · 7-day refresh

Short-lived tokens with rotating refresh and reuse detection. Admins can force-logout or reset any user, effective within seconds.

Roles

3-tier permission model

Super-admin

Add or remove any company
Grant or revoke admin privileges from any user
All Admin powers + below

Admin

Add or remove companies
Remove portfolio users
Upload manual data (CSV)
Edit daily report config
All companies visibility

Portfolio user

View-only access
Scoped to specific companies
Cannot upload, modify, or invite

User access · by role

Three role buckets · scope column shows which companies a user can see

Super-admin — All companies, all powers

User	Scope	MFA	Status	Last sign-in	Actions
Loading…

Admin — All companies · upload data · edit reports · manage users (not roles)

User	Scope	MFA	Status	Last sign-in	Actions
Loading…

Portfolio user — View-only · scoped to specific companies · cannot upload or modify

User	Scope	MFA	Status	Last sign-in	Actions
Loading…

Role-grouped layout makes "who has Admin powers" answerable in one glance. Use the Scope column to see which brands each Portfolio user can view. Invite users with the button above, or manage a user with the row actions (pause, force logout, reset password, delete).

Onboarding guide

How each data source connects · share with brand teams

Most sources connect in one click. In Admin → Connections, click Connect on a source and approve access in that platform, with no tokens to copy or send. Amazon and Survicate are set up with your Guild rep. Walmart / Target / Faire and Wholesale are weekly CSV uploads.

Shopify

One-click OAuth · ~2 min

Go to Admin → Connections → Shopify.
Enter your store URL (your-store.myshopify.com) and click Connect Shopify.
Approve access in Shopify. Nightly syncs start automatically.

Shopify docs

Meta Ads

One-click OAuth · read-only

Go to Admin → Connections → Meta Ads and click Connect.
Log in and choose the ad account for this brand.
Approve read-only access to ads performance. That's it.

Meta docs

Google Ads

One-click OAuth

Go to Admin → Connections → Google Ads and click Connect.
Sign in with the Google account on your Ads account.
Approve access to continue.

Google docs

TikTok Ads

One-click OAuth for advertising data

Go to Admin → Connections → TikTok Ads and click Connect.
Authorize the Guild app with the TikTok Business account that manages advertising.
Ad spend and performance sync nightly.

TikTok docs

TikTok Shop

One-click OAuth for seller data

Go to Admin → Connections → TikTok Shop and click Connect.
Authorize the Guild app with the TikTok Shop seller account for this brand.
Orders and commerce data sync nightly.

TikTok Shop docs

Amazon Ads

Application setup in progress

Amazon is enabling campaign-management access for Guild Capital.
We will notify you when your Amazon Ads account is ready to authorize.

Amazon Ads

Amazon Seller Central

Guild-assisted

In Seller Central, open Settings → User Permissions → Authorized Partners.
Choose Add Authorized Partner and copy the invitation link.
Send the link to your Guild contact. Amazon expires it after seven days.

Seller Central instructions

Survicate (NPS)

Guild-assisted

Share your Survicate workspace API key with your Guild rep.
We enable NPS ingestion for this brand.
Survey responses roll into your NPS trend.

Survicate docs

Walmart / Target / Faire

No public API · CSV export · weekly

In each platform's seller portal, export the latest orders + sales CSV.
Upload via Admin → Data uploads → Platforms.
The pipeline parses, normalizes, and merges it with the rest of your data.

Wholesale (B2B)

Order CSV · weekly

Export your B2B order log (QuickBooks, NetSuite, or spreadsheet).
Match the columns: date, customer, po_number, sku, qty, unit_price, net_amount.
Upload via Admin → Data uploads → Wholesale.